Are you tired of running into these problems?
Your work delivers results, but your live events are not reflecting the depth, trust,
or transformation you know they are capable of.
Your Events Feel Heavy, Not Expansive: You are putting in the effort, the preparation, and the care. But each event feels like it takes more out of you than it gives back, with limited return on energy or impact.
Strong Content, Weak Container: You know your teaching works. What is missing is the structure that holds the experience, supports trust, and invites real participation instead of passive attendance.
Engagement Drops After the Event Ends: People show up, but connection fades quickly. Without intentional design, community and momentum dissolve, and the event becomes another isolated moment instead of a growth driver.
Your Events Are Not Contributing to Sustainable Growth: When events are treated as one-offs, they rarely support your larger business ecosystem. The result is effort without continuity, and results that are harder to repeat.
This is where thoughtful event design
changes everything.
Successful live events are not built on more content. They are built on intentional structure, trust-based design,
and experiences that support real connection and participation..
Live Event & Experience Strategy
Designing the right container before the event begins. We clarify purpose, flow, and outcomes so your live workshops and challenges feel grounded, engaging, and aligned from the start.
Container & Community Design
Creating the structure that supports trust, participation, and connection. This is where people stop passively watching and start actively engaging with you and each other.
Event-to-Ecosystem Design
Transforming one-off live events into a repeatable ecosystem that strengthens your marketing, attracts aligned clients, and supports long-term business growth.
Support, Systems & Sustainability
Designing the backend workflows, support structures, and operational flow so your events feel sustainable, repeatable, and supportive instead of exhausting.
Ways We Work Together...
Private Event Strategy Consulting
For leaders, coaches, and business owners who want direct guidance on why their live events are not converting and what to shift. We look at your event model, container, and experience design so you can see what is hard to see from the inside.
OFFER 2
Social Media Design Package
Stand out online with high-quality social media templates and banners tailored to your business. Perfect for businesses looking to maintain a consistent, professional online presence.
OFFER 3
Website and Marketing
Collateral Bundle
Build a complete visual identity with a new website design and marketing collateral that matches your brand and attracts your ideal customers.
OFFER 4
Business Branding Overhaul
Ready to completely refresh your brand? This all-in-one package includes a logo redesign, brand identity kit, social media templates, and marketing materials.
Live Online Event Planning & Support
Strategic planning and hands-on support for live workshops, group challenges, and multi-day experiences. We design the structure, flow, and support behind the event so trust, engagement, and participation are built in.
Event-to-Ecosystem Design
A comprehensive approach to turning one-off live events into a repeatable ecosystem that supports marketing, client attraction, and sustainable business growth over time.
Community & Membership Growth Support
Strategic design and operational support for communities and memberships rooted in live experiences. We focus on engagement, retention, and systems that support long-term connection and participation.
Client Results...
I help you see what is hard to see from the inside.
Once we identify what's missing, we can get your events working
more effectively for you and for your attendees.
Davide Morrow | Women, Wine and The Word
Farmer and Part TIme Pastor
Sophia Manarolis | Mental Health Strategist
Jennifer Grant | Story Telling Strategist
Story Alchemy Academy
Vivien Hudson | Stress and Wellboing Coach
Brain, Body and Business
I Help You Design Live Events That Actually Work.
When your work gets results but your live events are not converting the way you expected, the issue is rarely more content. It is the container holding the experience.
Hi, I'm Charlene Helm...
I support leaders, coaches, and business owners who know their work creates real results and want their live online events to reflect that.
After producing and supporting over 70 live virtual events across coaching, wellness, education, real estate, and more, I have seen the same pattern again and again. Growth does not come from doing more. It comes from designing the right container.
I specialize in the strategy, structure, and support behind live workshops, group challenges, and multi-day experiences so they build trust, deepen connection, and contribute meaningfully to long-term business growth.
My work helps you move from one-off events that take a lot out of you to a repeatable event ecosystem that supports your marketing, attracts aligned clients, and feels sustainable (and more fun) to run.
Resources to Support Your Journey
Conversations to help you break from from business solitude,
Hosted by Charlene Helm & Noelle McGough, otherwise known as , 'The Challenge Queens'.
Feeling alone in your business?
Need inspiration to overcome challenges?
Eager to discover the secrets of entrepreneurial resilience?
Join us as we pull back the curtain on insights from successful entrepreneurs, navigating the highs and lows of the journey.
WARNING! Our conversations will reshape your perspective – brace yourself for the ride!
Published Work
#1 International Best Seller
Women Who Lead:
Timeless Life, Career, and Business Secrets from Inspiring Women
Are you ready to become a leader at the top of your game? Start by unlocking the secrets which will bring you unyielding success! Women Who Lead is an easy-to-read guide offering tips to achieve your dreams. Learn from successful female mentors who will show you the process step by step!
These women are influential leaders in their niches, earning the respect and income they deserve. Some of them have been featured on Forbes, TED, international speaking engagements, and high-profile publications. These distinguished trainers and top professionals share their favorite methods and formulae they’ve used to become the top names in their industries while balancing their daily lives. These principles are timeless, and you can apply them at your pace within multiple facets of your life, business, and career.
Follow in their footsteps by taking simple, doable actions towards reaching your goals. Your biggest dreams become a reality when using a specific strategy. Create your best life by learning from the most inspiring career and family-driven women across the globe.
"A valuable method for how to consciously respond rather than unconsciously react in challenging situations." - Jack Canfield, Coauthor of New York Times bestselling Chicken Soup for the Soul® series, USA
“A depiction of rising from the ashes is honest and pure.” - Chris Oeding, A two-time men’s water polo Olympian and 2021 assistant coach of the USA women’s Olympic water polo team, USA
#1 InternaTIONAl BEstseller
Life Lit Up: Inspirtational Stories from Overcomers in Life & Business
If you're feeling stuck in your personal or professional life, overwhelmed by adversity and unsure of how to move forward, then look no further!
As Co-Founders of The Challenge Queens Event Agency and Co-Hosts of The Become Revolutionary Show & Podcast, Charlene Helm and Noelle McGough know a thing or two about overcoming obstacles and achieving success. With a deep-rooted belief in the power of community and collaboration, Charlene and Noelle know that together we are stronger and can go further faster.
In this inspiring series, they’ve collaborated with 10 other entrepreneurs to share their secrets to finding success. Whether you're just starting out in business or looking to make a change in your personal life, this anthology will provide you with the tools and guidance you need to overcome adversity and step confidently into your calling and purpose.
So don't wait any longer to start living your LIFE LIT UP!